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Google’s research shows Aussies aren’t prioritising retailer loyalty

Google and The Behavioural Architects have found Australians are more loyal to the product brand they want, rather than where they get it from.

Google Product Search Drops for Fourth Consecutive Month

With the pandemic shifting how consumers shop, is Google beginning to lose its hold as a starting point for search?

What Experts are Saying about Google’s Cookie Pause

Last week, Google announced it would be pausing the 'Cookie-pocalypse' until the end of 2023. What are experts saying about this decision? 

Google Delays Phasing out Cookies to 2023

Google is delaying the blocking of cookies until the mid to end of 2023. This aims to give the publishers, advertisers and regulators extra time that they may need to adapt to the 'new technologies it’s creating'.

Samantha Gopal Podcast
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