The bricks to clicks phenomenon triggered by the coronavirus pandemic has got Australian retailers and consumers bracing for what might be the busiest online Christmas ever. Record numbers of Aussies are now shopping online, and with the busiest season just around the corner, retailers need to get prepared as people start buying presents early.
The holiday season is fast approaching, and for retailers who are placing primary focus on e-commerce, now is the time to start planning for the influx of sales during the peak sales period. We spoke to Leigh Williams, CEO and Founder of eStore Logistics to make the holiday season go as smooth as possible, in a year of unpredictability.
Online shoppers in the US are expected to spend big this holiday season, with Aussie consumers trailing closely behind. From November 1 until December 31, Adobe predicts online and offline sales will increase.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.