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Influencer Marketing

Influencers Called out for Misleading Posts

The ACCC has found that up to 81 percent of influencers may be misleading consumers through not disclosing brand partnerships. 

TikTok Shuts Down Creator Fund, Introduces Creativity Program Monetisation

TikTok is shutting down its $1 billion creator fund monetisation program in favour of a refreshed model that the social media giant says will pay out up to 20 times more than the old creator fund.

By |November 9, 2023|Categories: News|Tags: , , , |0 Comments

Checkout, A New Way to Shop on Instagram

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

By |March 19, 2019|Categories: News|Tags: , , , , , , |1 Comment

Famous for Twinning: Infamous Swim Uses Social to Propel Label

Juggling three kids and a business, Infamous Swim’s Founder discusses how she manages to stay afloat as her fashion label rises to cult status.

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