Influencer Marketing

TikTok Shuts Down Creator Fund, Introduces Creativity Program Monetisation

TikTok is shutting down its $1 billion creator fund monetisation program in favour of a refreshed model that the social media giant says will pay out up to 20 times more than the old creator fund.

By |November 9, 2023|Categories: News|Tags: , , , |0 Comments

Checkout, A New Way to Shop on Instagram

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. it? How can retailers measure effectiveness, and what do shoppers really think?

By |March 19, 2019|Categories: News|Tags: , , , , , , |1 Comment

Famous for Twinning: Infamous Swim Uses Social to Propel Label

Juggling three kids and a business, Infamous Swim’s Founder discusses how she manages to stay afloat as her fashion label rises to cult status.

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