Influencer Marketing
TikTok Shuts Down Creator Fund, Introduces Creativity Program Monetisation
TikTok is shutting down its $1 billion creator fund monetisation program in favour of a refreshed model that the social media giant says will pay out up to 20 times more than the old creator fund.
Does Influencer Marketing Work? #yes
The latest research shows the majority of consumers made at least one purchase in the last month because of an influencer.
Are Influencers Worth the Hype?
Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.
Checkout, A New Way to Shop on Instagram
Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?
Why Big Brands are Turning to TikTok for Marketing
There's a rise in large brands turning to apps like TikTok for their new marketing campaigns, and they're working.
Influencer Marketing: Budgets Growing but so is Confusion
The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?
Famous for Twinning: Infamous Swim Uses Social to Propel Label
Juggling three kids and a business, Infamous Swim’s Founder discusses how she manages to stay afloat as her fashion label rises to cult status.
Walmart Recruits Influencers to Boost its Online Channels
Walmart is looking to increase the appeal of its marketplace by adding influencer content to its main channels.
H&M’s Millennial Brand Looks to Influencers for Consumer Data
H&M’s millennial-centric brand, Nyden, has hit the ground running, using Instagram polls and influencer marketing to find out what its target audience really wants.
Princess Polly’s Foray Into Influencer Marketing
Princess Polly is no stranger to the benefits of influencer marketing; a point the fast fashion retailer proves as it announces its latest influencer clothing collection with YouTube star, Sammy Robinson.
Shopify BFCM Sales Reach Record Breaking $9.3B USD Globally
Shopify merchant data reveals record breaking Black Friday and Cyber Monday highlights globally and in Australia.
Mys Tyler Launches Innovative AI Stylist Feature
Fashion Startup Mys Tyler has unveiled its new generative AI feature. We spoke to founder and CEO Sarah Neill to find out more.
BNPL Legislation Delayed
BNPL industry regulations will not be brought into law this calendar year as the government delays the process into 2024.
Solving the Major Challenges Faced in Omni-channel Retail
The omni-channel experience introduces new challenges. Retailers need to focus on three critical optimisations to ensure a frictionless customer experience.
Key Takeaways from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.
The Rise of Delivery Choices – What consumers want and how to exceed their expectations
HUBBED compiles three valuable insights on consumer preferences and expectations on their post purchase parcel delivery experience from its recent report, The Rise of Delivery Choices.
