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E-commerce door opens for ‘creator economy’

For as much as social media has thrust open the door of opportunities for people of all descriptions in respect to building followings for content and creative, effectively igniting what is now known as the ‘creator economy’, it is still thought that as few as four percent of the more than 50 million creators globally are creators on a full-time basis effectively monetising their content.

By |October 25, 2022|Categories: News|Tags: , , , |0 Comments

Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

By |March 19, 2019|Categories: News|Tags: , , , , , , |1 Comment
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