influencers
Does Influencer Marketing Work? #yes
The latest research shows the majority of consumers made at least one purchase in the last month because of an influencer.
Live Streaming x In-App Shopping – A Match Made in Heaven?
Instagram is taking its social commerce to the next level with the introduction of its Live Shopping platform. This format has had huge success in China, but will it be a bop or a flop on Aussie shores? Let's discover the ins and outs of this new service, and how it may benefit e-commerce retailers in the future.
The Complex World of Beauty and Retail
The beauty and skincare industry is worth $775 billion globally, making it one of the largest categories within retail. So how has the beauty and skincare shopper changed over the years, and what's in store for the future?
Are Online Shoppers Really Listening?
Every now and then, there's another issue that faces online influencers. From the removal of likes on Instagram to inconsistent reviews, are Influencers worth investing in? And are online shoppers really listening?
Is This the Death of Influencers As We Know It?
For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?
Are Influencers Falling Out of Favour?
Has the influencer bubble burst? New research from Bazaarvoice shows that consumers are falling out of favour with online celebrities, and relying more on the power of reviews.
Are Influencers Worth the Hype?
Mark Baartse, Chief Marketing Officer at Showpo, discusses the influencer phenomenon, and if it's really worth the hype.
Influencer Marketing: Budgets Growing but so is Confusion
The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?
Shopify BFCM Sales Reach Record Breaking $9.3B USD Globally
Shopify merchant data reveals record breaking Black Friday and Cyber Monday highlights globally and in Australia.
Mys Tyler Launches Innovative AI Stylist Feature
Fashion Startup Mys Tyler has unveiled its new generative AI feature. We spoke to founder and CEO Sarah Neill to find out more.
BNPL Legislation Delayed
BNPL industry regulations will not be brought into law this calendar year as the government delays the process into 2024.
Solving the Major Challenges Faced in Omni-channel Retail
The omni-channel experience introduces new challenges. Retailers need to focus on three critical optimisations to ensure a frictionless customer experience.
Key Takeaways from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.
The Rise of Delivery Choices – What consumers want and how to exceed their expectations
HUBBED compiles three valuable insights on consumer preferences and expectations on their post purchase parcel delivery experience from its recent report, The Rise of Delivery Choices.
