Instagram is taking its social commerce to the next level with the introduction of its Live Shopping platform. This format has had huge success in China, but will it be a bop or a flop on Aussie shores? Let's discover the ins and outs of this new service, and how it may benefit e-commerce retailers in the future.
The beauty and skincare industry is worth $775 billion globally, making it one of the largest categories within retail. So how has the beauty and skincare shopper changed over the years, and what's in store for the future?
Every now and then, there's another issue that faces online influencers. From the removal of likes on Instagram to inconsistent reviews, are Influencers worth investing in? And are online shoppers really listening?
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.