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influencers

Influencers Called out for Misleading Posts

The ACCC has found that up to 81 percent of influencers may be misleading consumers through not disclosing brand partnerships. 

Live Streaming x In-App Shopping – A Match Made in Heaven?

Instagram is taking its social commerce to the next level with the introduction of its Live Shopping platform. This format has had huge success in China, but will it be a bop or a flop on Aussie shores? Let's discover the ins and outs of this new service, and how it may benefit e-commerce retailers in the future.

The Complex World of Beauty and Retail

The beauty and skincare industry is worth $775 billion globally, making it one of the largest categories within retail. So how has the beauty and skincare shopper changed over the years, and what's in store for the future?

Are Online Shoppers Really Listening?

Every now and then, there's another issue that faces online influencers. From the removal of likes on Instagram to inconsistent reviews, are Influencers worth investing in? And are online shoppers really listening?

Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

Influencer Marketing: Budgets Growing but so is Confusion

The influencer explosion is a boon for digital marketers and an opportunity to directly reach a consumer. Or...is it? How can retailers measure effectiveness, and what do shoppers really think?

By |March 19, 2019|Categories: News|Tags: , , , , , , |1 Comment
Samantha Gopal Podcast
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