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How Much did Yesterday’s Facebook Outage Cost Businesses?

While many Australians woke up to the social media outage yesterday, it caused a larger wave than at first thought. How much did this six-hour shut-down cost businesses?

By |October 6, 2021|Categories: News|Tags: , , , , , |0 Comments

TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager at Superdry, Elwood, Mossimo and Volley, to chat about the changes in consumer perceptions of social commerce, his inspiration and retailers that are killing the game. 

Five E-Commerce Trends Retailers Can Expect in 2021

This year has been a strange one, to say the least. As Australia continues to grapple with the long-lasting effects of the pandemic, online retail is expected to undergo a series of changes. We've listed five of the leading e-commerce trends that will hit the industry in 2021.

Instagram Australia Debuts First In-App Shopping Event

Instagram is taking the social commerce phenomenon to the next level, with the introduction of the world's first in-app shopping event, InstaNight Shopping. 

Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

Checkout, A New Way to Shop on Instagram

Instagram's new Checkout shopping tool allows users to make direct in-app purchases. How will this affect the future of smartphone shopping, and how we consume online?

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