Kate Morris

20 Questions with Kate Morris, Founder of Adore Beauty

Kate Morris is one of the most recognised faces in the Australian retail industry, but how does she unwind after a long day in the office? We asked the Founder and Chief of Innovation at Adore Beauty twenty questions to find out a bit more about her passions, secret talents and proudest moments.

Kate Morris on Success: “It’s Supposed to be Hard”

From a department store assistant to a legend in the Australian e-commerce industry, Kate Morris has come a long way. We sat down and discussed her learnings from her career, and the advice she would give to her younger self.

By |March 31, 2021|Categories: Case Profiles|Tags: , , , |0 Comments

Inside Adore Beauty’s 100% YoY Growth and Launch of First TVC

Adore Beauty is looking stronger than ever with the launch of its latest TVC nation-wide, 'Whatever Makes You, You', following its 100 percent YoY growth.

The Beauty Behind the Behaviour: 15 Minutes with Adore Beauty

Beauty is a $532 billion industry and offers some of the most competitive retailers on the market. In the last few weeks, however, the category has fallen behind as consumers spend more time inside. We sat down with Kate Morris, the Founder of Adore Beauty, to discuss the changes in the beauty industry since the outbreak of COVID-19. 

Adore Beauty Reveals New Strategic Direction

Adore Beauty is moving into a new direction with the recent acquisition by a private equity firm. This aims to help the globalisation of the Aussie online cosmetics brand.

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