Klarna and Flybuys have recently announced a partnership to expand its audience exposure and customer loyalty further. What does it exactly feature, how will it benefit consumers and is this the first of many partnerships in the future?
Launching only a year ago, Klarna has been well-positioned to take on the online adoption as a result of the pandemic. We sat down with Fran Ereira, Country Head, Australia & NZ, to discuss the change in customer behaviour, online adoption and the future of BNPL in Australia.
Klarna has launched its first Australian campaign with a series of artists and comedians to create a parody music video about 'weird and whacky' purchases made by shoppers during the pandemic lockdown.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.