Aussie retailer, Kmart, has developed a cult following of mums, stylists and everyone in between. This iconic retailer has dominated the affordable retail scene and has become one of the most loved retailers amongst Aussies. How has its online offering changed over the years? See how far it has come in the E-Commerce Time Machine.
Kmart is partnering with commercetools to further innovate and drive online sales. The MACH approach - Microservices, APIs, Cloud-Based, Headless - is a new platform that aims to improve Kmart's product management, cart management and customer management.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.