Third-party cookies are gradually being phased out from many advertising technologies, putting every retailer with a digital presence at a crossroad. Retailers have to look for less intrusive methods of capturing data, while figuring out how to build more personalised customer relationships. As a result, they are turning to Customer Data and Experience Platforms (CDXPs), to help capture and activate consensual zero-party data.
Retail has never looked like this before. The line between online and in-store has become blurred, and as such, the need for a change in your customer engagement strategy is paramount. So how can you take advantage of this transformation and adapt to a new retail environment? The short answer: Data.
Power Retail’s highly anticipated All Star Bash 2024 and the accompanying exclusive Outlook lunch event are just weeks away, and to further add to the excitement, Power Retail is thrilled to announce a partnership with Team Global Express.
Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for advertisers and brands to reach potential customers.