How to Capture Zero-Party Data (and Use It)

Third-party cookies are gradually being phased out from many advertising technologies, putting every retailer with a digital presence at a crossroad. Retailers have to look for less intrusive methods of capturing data, while figuring out how to build more personalised customer relationships. As a result, they are turning to Customer Data and Experience Platforms (CDXPs), to help capture and activate consensual zero-party data.

By |January 25, 2023|Categories: Sponsored Post|Tags: , , , |0 Comments

Q&A with Lexer: How siloed data is holding back your team and your business growth

Lexer CEO and Co-Founder explains why democratising data is the key to providing better customer experiences.

By |December 14, 2022|Categories: Sponsored Post|Tags: , , , |0 Comments
Go to Top