Retail has never looked like this before. The line between online and in-store has become blurred, and as such, the need for a change in your customer engagement strategy is paramount. So how can you take advantage of this transformation and adapt to a new retail environment? The short answer: Data.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.