As the winner of the Top Loyalty Program Award at the Power Retail All Star Bash, Mecca remains one of the leading retailers in the country. A trailblazer for the beauty, it has come a long way since its humble beginnings in the '90s.
The Australian retailer uses makeup artists to showcase new products, perform makeovers and applications in-store, which is now defunct due to the outbreak. However, the retailer has reinvented this process by doing it online.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.