The metaverse is more than here to stay, it’s an e-commerce force in its own right for the future. That’s according to new research from fintech giant PayPal, who find that one in eight Australians are already in the metaverse and more than 50 percent of these are already buying, selling or trading there.
Digital transformation was given the necessary nudge as a result of the pandemic. Whilst we still have a long way to go, brands have given us a unique glimpse into the future of retail, the way we consume, and the opportunities that will be on offer.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.