Jen Geale co-founded MTB Direct in 2012, which has gone on to be one of the leading pureplay sports and outdoor retailers in the country. Beginning in the corporate world, Geale has gone from strength to strength, working as a renowned keynote speaker at retail events, growing her pureplay business, and inspiring others in the e-commerce world. We got to know the retail trailblazer a little more by asking her 20 questions about the risks she loves to take, the proudest moment of her career and advice she'd give her 16-year-old self.
Dollars for Dirt is an initiative launched by MTB Direct, aiming to support the sport that supports the retailer. We sat down with Jen Geale, the General Manager and Co-Founder of MTB Direct to discuss Dollars for Dirt.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.