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Next Gen

How the ‘Always-On’ Consumer Mindset is Changing Retail Advertising

It's time to change the channel. Consumers are getting good at multitasking, with a new report indicating that shoppers are searching for Christmas products while streaming.

How Well do You Know the Next Gen Shopper?

Retailers all over Australia understand the importance of capturing the attention of new shoppers. Two or three years ago, understanding older Millennials was the tough job at hand, but now it seems like a piece of cake. They want a personalised, transparent and content-driven retail experience. But do retailers understand the Next Gen shopper? Power Retail investigates. 

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