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omnichannel personalisation

Q&A with Silpa Haria – Head of Digital Marketing & MarTech at Latitude

We know that the potential for retailers is enormous when it comes to personalisation. Happy customers mean happy retailers. But of course, it’s not all black and white. We sat down with Silpa Haria, Head of Digital Marketing & MarTech at Latitude, to discuss how and why brands and retailers should implement omnichannel personalisation to better target the right customers, in the right channel, with the right product, at the right time.

Heather Bone
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