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online consumers

Consumer Confidence Increases as Victorian Cases Decline

Consumer confidence across the country has risen by 1.3 pts as coronavirus cases continue to drop across Victoria.

The Name of the Game in E-Commerce

How can a company make a customer feel as though they're part of an elite club, or that they're getting the best deal available? Gamification of e-commerce platforms are now changing the way retailers attract customers.

Are “Real People” the Answer to Consumer’s Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

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