It wasn't long ago that Etsy merchants were striking against transaction fee hikes, shutting down their shop fronts temporarily to showcase their frustrations with the 'downright hostile place' that they claimed Etsy was becoming. But it seems that the strike didn't do much to deter shoppers from purchasing on the platform, as its recent quarterly results show.
The online marketplace has become a staple channel in the Australian retail space. With an influx of shoppers taking advantage of the myriad options on the single platform, retailers are also seeing the benefits of getting involved.
Marketplaces have certainly made a name for themselves in the last 18 months, and not without reason. Consumers have access to a wider range of products, competitive pricing and a curated shopping experience. For retailers, this model allows businesses to scale, meet customer demands, and maintain flexibility.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.