What are the key reasons why a customer would shop with a retailer online? We spoke to Tanuj Rastogi, the Founder and Director of 18th Digitech, to discuss BNPL, an effective returns policy and how to maximise the biggest retail trends of the year.
Returns often incur a hefty price tag for online retailers, but it's often a process overlooked by businesses. As e-commerce continues to expand in popularity across the country, is it time retailers looked into a new returns policy? Are retailers looking to opt-out of the return policy, and let customers keep their goods?
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.