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online retail strategy

Five Stars: The Importance of Customer Reviews

Reviews are an extremely important factor in any e-commerce strategy. Reviews.io explains the importance of authentic reviews for a brand and why fabricated ones can damage a brand's image.

The Name of the Game in E-Commerce

How can a company make a customer feel as though they're part of an elite club, or that they're getting the best deal available? Gamification of e-commerce platforms are now changing the way retailers attract customers.

Starbucks Partners with Alibaba to Shift China’s Coffee Industry into the Digital World

The two influential companies plan to reshape the coffee industry in China, with updated delivery services and a virtual store expanding Starbucks across platforms.

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