The digital landscape is evolving at the speed of light, and those who don't adapt will unfortunately be left in the dark. Rather than relying on exhausted advertising channels or dated marketing strategies, brands need to explore new solutions to engage shoppers and convert them into customers.
Retailers need to re-think their personalisation strategy. As online adoption starts to slow and retailer loyalty decreases, it's important businesses know what to do. We asked Graham Ralls, Head of Product at preezie, about changes in shopping expectations, the case for hyper-personalisation and the looming issue of privacy.
As we close out 2020 in a state that is being dubbed 'the new normal', it is easy to lose sight of how drastically e-commerce has changed in the last nine months. By April this year, there were 200,000 new Australian households shopping online, and Australia Post has struggled to keep up with demand.
It's no secret that online retail has skyrocketed in popularity over the last eight months. However, with the increase in demand also comes the increase for innovation and optimisation, especially regarding online conversion rates. Power Retail sat down with Michael Tutek, the CEO and Founder of Preezie, to discuss how retailers can make the most of their online journey, and effectively implement strong CX.
E-commerce is booming. By now, we all know why. Physical stores may be taking a hit in 2020, but brick mortar retail still outperforms e-commerce in many areas. In particular, in-store converts much higher than online. Why? One reason is that physical stores use all the tools in their arsenal to create a personalised customer experience. Can e-commerce compete?
In the last five months, e-commerce has exploded in popularity across the country. As this popularity continues to grow, so do the new faces of e-commerce. Michael Tutek, the Founder of Preezie, broke down a few reasons why online and in-store should offer the same experiences, and how it can benefit conversion rates.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.