retail media

“Retail Media will play a key part in retailer profitability”, insider says

“While Retail Media in a digital sense is relatively new, this has come from age old practices. Trade marketing has seen suppliers & brands spend money with retailers to secure the best shelf position or a place in the catalogue or store,” says Roger Dunn, Head of Retail Media ANZ for Criteo.

By |October 7, 2022|Categories: News|Tags: , , , , |0 Comments

Retail media forecast to see $1.2 billion boost to ad market by 2026

With an existing market worth of $850 million, professionals services network PwC forecast that the value of retail media could be worth as much as $2.1 billion by 2026, provided retailers are willing to take advantage of the largely untapped potential offered by opportunities in the industry.

By |September 16, 2022|Categories: News|Tags: , , , , |0 Comments
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