retail sales events

EDITORIAL: Sales events vital to smooth riding of modern retail wave

In an economic climate seeing high inflation rates continuing to rise and corresponding cost of living rates at near-suffocating levels, Australian consumers are more cautious than ever about their spending, and increasingly on the hunt for opportunities to save.

What Discounts are Consumers Expecting this Black Friday?

Heading into the festive season, offering discounts has become more and more competitive if you want to stay ahead. But how much are consumers expecting to save this year, and where will they be shopping in comparison to last year?

Why Shoppers Go Mad for Click Frenzy

It's the busiest time of year for both retailers and customers. From Click Frenzy to Christmas, this is the time for retailers to drop prices and customers to ramp up their spending. With so many sales events, why do shoppers go mad for the likes of Click Frenzy? And is it time for retailers to take advantage of these huge events?

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