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Why Fake Reviews May Damage your Brand

Damaging loyalty with customers can make or break your business. While some retailers may think fake reviews are an easy way to find success, it may hurt them in the long term.

How AI Mitigates the Brand Damage of Five-Star Fakery

Better reviews equate to better perceptions and better sales. So, it should be no wonder that e-commerce vendors aim for the best possible reviews of their products. However, there are plenty of shady deals and dodgy online arrangements which inflate product reviews on platforms like Amazon.

Five Stars: The Importance of Customer Reviews

Reviews are an extremely important factor in any e-commerce strategy. Reviews.io explains the importance of authentic reviews for a brand and why fabricated ones can damage a brand's image.

Samantha Gopal Podcast
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