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S-Commerce

YouTube Begins Testing Shoppable Product Recommendations

YouTube is the latest social media platform to embrace s-commerce, the platform has shared.

S-Commerce and the ‘Storeless’ Future | Q&A with Smartly.io

Social commerce has exploded in popularity over the last six months, with retailers using the social space to appeal to a new audience and take advantage of the online retail boom. We spoke to Kevin Huang, the Vice President APAC at Smartly.io, to examine the changing consumer behaviour, responses to s-commerce and how it will impact retailers in an uncertain future.

Instagram Australia Debuts First In-App Shopping Event

Instagram is taking the social commerce phenomenon to the next level, with the introduction of the world's first in-app shopping event, InstaNight Shopping. 

Why It’s Time to Invest (Smartly) on Social

Majority of respondents in Asia Pacific are more open to engaging with social ads post-Covid, per a survey by Smartly.io.

Live Streaming x In-App Shopping – A Match Made in Heaven?

Instagram is taking its social commerce to the next level with the introduction of its Live Shopping platform. This format has had huge success in China, but will it be a bop or a flop on Aussie shores? Let's discover the ins and outs of this new service, and how it may benefit e-commerce retailers in the future.

Social Commerce 2020: What’s Changed?

Social media can make or break a brand's image. Small things like maintaining transparent language can be the crux to building a strong and loyal customer.

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