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Experts Offer Advice for Retailers Heading into Black Friday

The Christmas season is well and truly here, with sales events popping up left, right and centre. We asked a series of experts for their advice heading into the sales events season, and how to reduce strain.

By |November 17, 2021|Categories: News|Tags: , , , , , , |0 Comments

Consumer Insights: Sales Event Spend on the Rise

We surveyed thousands of Aussie shoppers and took a (timely) deep dive into sales events to understand consumer behaviour.

Black Friday vs. Boxing Day – Which Will Win the Battle of the Bargains?

The battle of the bargains is on, but which sales event - Black Friday and Boxing Day - will take the top spot?

Kogan to Pay $350k for Misleading ‘TAXTIME’ Sales

Kogan is set to pay a fine of $350,000 for 'misleading tax time promotion', the ACCC has reported. 

Cyber Weekend 2020: Did It Live Up to the Hype?

Black Friday isn't like it used to be, it's become bigger than Ben Hurr. With the online boom of 2020 still well underway, Cyber Weekend was predicted to blow other sales events out fo the water. How did it go? The stats are in. 

Alibaba Celebrates 12th Global Shopping Festival

Alibaba Group has kicked off its 12th annual 11.11 Global Shopping Festival. The yearly sales event is one of the first to hit November, often touting e-commerce innovations. Here's what happened in the first hour of the online festival.

Here’s Why 49 Percent of Aussies Won’t Be Shopping this Black Friday

With the holiday season rapidly approaching, retailers and last-mile couriers are preparing in every way possible for the flurry of orders heading their way. However, a whopping 49 percent of shoppers said they won't be doing their holiday shopping this Black Friday.

By |October 19, 2020|Categories: News|Tags: , , , |0 Comments

How Online Retailers Can Profit from Singles’ Day

Singles’ Day began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a US$30 billion global shopping event, bigger than last year’s record-breaking US$7.9 billion Cyber Monday online shopping day in the US. How can online retailers cash in on the global shopping festival when it hits?

Why Shoppers Go Mad for Click Frenzy

It's the busiest time of year for both retailers and customers. From Click Frenzy to Christmas, this is the time for retailers to drop prices and customers to ramp up their spending. With so many sales events, why do shoppers go mad for the likes of Click Frenzy? And is it time for retailers to take advantage of these huge events?

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