E-commerce has been growing steadily over the past decade. Quite a few retailers adopted very well early on and worked strategically to establish themselves in the e-commerce space. They saw that the future was online and started working towards it. Some retailers were doing it because others were doing it.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.