We know that the potential for retailers is enormous when it comes to personalisation. Happy customers mean happy retailers. But of course, it’s not all black and white. We sat down with Silpa Haria, Head of Digital Marketing & MarTech at Latitude, to discuss how and why brands and retailers should implement omnichannel personalisation to better target the right customers, in the right channel, with the right product, at the right time.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.