With Singles Day approaching, Alibaba Group has kicked off its 14th 11:11 Global Shopping Festival. This year, the event spans over nearly two weeks and boasts more than 290,000 brands and 17 million products.
As retail enters the holiday season, consumers are entering a time of huge discounts, cheaper delivery rates and back-to-back sales events. New data from Rakuten Marketing shows the ways that consumer behaviour responds to specific events, and what to expect for the holiday season.
Alibaba's Singles Day (11.11) has proven to be a raging success, as it smashes old records and makes new ones along the way. Although starting out as a celebration for being single, the honourary holiday has transformed into the largest sales event in the world.
Singles’ Day began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine’s Day for couples. Now 11.11, four 1s as the date is written, is a US$30 billion global shopping event, bigger than last year’s record-breaking US$7.9 billion Cyber Monday online shopping day in the US. How can online retailers cash in on the global shopping festival when it hits?
It's the busiest time of year for both retailers and customers. From Click Frenzy to Christmas, this is the time for retailers to drop prices and customers to ramp up their spending. With so many sales events, why do shoppers go mad for the likes of Click Frenzy? And is it time for retailers to take advantage of these huge events?
Power Retail’s highly anticipated All Star Bash 2024 and the accompanying exclusive Outlook lunch event are just weeks away, and to further add to the excitement, Power Retail is thrilled to announce a partnership with Team Global Express.
Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for advertisers and brands to reach potential customers.