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SMS Marketing

Are You Making the Most of Your Marketing? | Q&A with Klaviyo

From an e-commerce analytics tool to an intuitive platform, Klaviyo has come a long way. We sat down with Robert Gibson, the Senior Partnerships Manager, APAC at Klaviyo, to examine the changes in consumer behaviour, how it impacts retail strategies, and how they can cut through the noise in the lead up to Christmas.

How SMS Marketing can Boost E-Commerce Conversions and Customer Loyalty

A study by SMS Comparison found that SMS had a click-through rate of 19 percent versus four percent for emails and one percent for Facebook.

SMS vs. Email: Which is More Effective?

When it comes to capturing the attention of customers, it's important to stay fresh and relevant. However, with so many players in the game, how can a retailer stay ahead of the pack and deliver great CX, and is SMS the new way to get it?

How SMS Can Help Deliver a Rich Omnichannel Customer Experience

The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.

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