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social commerce

Déjà Vu? Twitter Tries Its Hand (Again) at Social Commerce

It feels like we're living in a state of constant déjà vu, as Twitter announces that is launching a shopfront for its social media platform.

By |March 15, 2022|Categories: News|Tags: , , , , |0 Comments

TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager at Superdry, Elwood, Mossimo and Volley, to chat about the changes in consumer perceptions of social commerce, his inspiration and retailers that are killing the game. 

Twitter Develops In-App Shopping Module – Will it Work This Time?

Twitter is piloting the launch of its first in-app shopping module, allowing users to make a purchase while punching out their best 140-character thoughts.

By |July 30, 2021|Categories: News|Tags: , , , |0 Comments

YouTube Begins Testing Shoppable Product Recommendations

YouTube is the latest social media platform to embrace s-commerce, the platform has shared.

Aussies Spent $1.9k on E-Commerce Last Year

Australians are solidifying their love for online retail, even as lockdown restrictions are eased across the country. Last year, Australian online shoppers spent $1,963 via e-commerce channels - here's what this means for the industry.

S-Commerce and the ‘Storeless’ Future | Q&A with Smartly.io

Social commerce has exploded in popularity over the last six months, with retailers using the social space to appeal to a new audience and take advantage of the online retail boom. We spoke to Kevin Huang, the Vice President APAC at Smartly.io, to examine the changing consumer behaviour, responses to s-commerce and how it will impact retailers in an uncertain future.

Five E-Commerce Trends Retailers Can Expect in 2021

This year has been a strange one, to say the least. As Australia continues to grapple with the long-lasting effects of the pandemic, online retail is expected to undergo a series of changes. We've listed five of the leading e-commerce trends that will hit the industry in 2021.

Instagram Australia Debuts First In-App Shopping Event

Instagram is taking the social commerce phenomenon to the next level, with the introduction of the world's first in-app shopping event, InstaNight Shopping. 

Nike’s Online Sales are Surging – Will It Go 100% Online?

From Bitmojis to in-app purchases, Nike is currently undergoing a digital overhaul, with online sales increasing more than expected in 2020. What does this mean for the retailer, and will it go entirely online?

Live Streaming x In-App Shopping – A Match Made in Heaven?

Instagram is taking its social commerce to the next level with the introduction of its Live Shopping platform. This format has had huge success in China, but will it be a bop or a flop on Aussie shores? Let's discover the ins and outs of this new service, and how it may benefit e-commerce retailers in the future.

Heather Bone
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