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social media marketing

Influencers Called out for Misleading Posts

The ACCC has found that up to 81 percent of influencers may be misleading consumers through not disclosing brand partnerships. 

Four Must-Know Marketing Trends for 2020

From SEO to social media, there are plenty of new and old trends that are making waves throughout retail - here are four of the hottest trends for a successful marketing campaign. 

Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy

Every couple of years, there are new social media platforms that trickle into the mainstream. From MySpace to Facebook, to Instagram and TikTok, there's a neverending cycle of changing demographics.

Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

Are “Real People” the Answer to Consumer’s Trust?

ASOS included an image of a 20-year-old student in a product listing after being mocked by a date. The result has sparked a conversation about using "real people" as models.

Facebook Australia Shares Top Social Tips for Beauty Brands

Power Retail talks to Naomi Shepherd from Facebook Australia, to learn how beauty brands can leverage platforms like Instagram and Facebook to boost brand awareness and increase conversions.

Inside Look: Spiritwoods Botanicals Social Strategy

As part of Facebook and Instagram’s annual “Gift Guide” initiative, we talk to the owner of Spiritwoods Botanicals to learn how she uses social media to increase her business’s brand awareness.

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