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TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager at Superdry, Elwood, Mossimo and Volley, to chat about the changes in consumer perceptions of social commerce, his inspiration and retailers that are killing the game. 

YouTube Begins Testing Shoppable Product Recommendations

YouTube is the latest social media platform to embrace s-commerce, the platform has shared.

Five E-Commerce Trends Retailers Can Expect in 2021

This year has been a strange one, to say the least. As Australia continues to grapple with the long-lasting effects of the pandemic, online retail is expected to undergo a series of changes. We've listed five of the leading e-commerce trends that will hit the industry in 2021.

Why It’s Time to Invest (Smartly) on Social

Majority of respondents in Asia Pacific are more open to engaging with social ads post-Covid, per a survey by Smartly.io.

Four Ways to Grow Online Traffic with Pinterest

Social media has remained one of the most powerful tools for online marketing, and while Instagram and FB remain some of the golden tools for advertising, some retailers can look over one of the boldest tools: Pinterest. Here is how you can grow your online traffic using Pinterest. 

Are Online Shoppers Really Listening?

Every now and then, there's another issue that faces online influencers. From the removal of likes on Instagram to inconsistent reviews, are Influencers worth investing in? And are online shoppers really listening?

Is This the Death of Influencers As We Know It?

For all Instagram lovers in Australia, it's time to say goodbye to your likes. What does this change mean for the platform, and how will it affect retailers' marketing strategies?

7 Tips for Engaging Your Customers Through Social Media Strategy

Look back at a few years and you’ll realise that it used to be enough for brands to have their website and be done with it, but this isn’t the case anymore.

Pinterest Completes the Look with Smart Recommendations

Pinterest is one of the most popular social media platforms for those who are in search for inspiration. Now new technology helps users find the products they’re searching for.

By |June 18, 2019|Categories: News|Tags: , , , |0 Comments
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