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TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi

Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager at Superdry, Elwood, Mossimo and Volley, to chat about the changes in consumer perceptions of social commerce, his inspiration and retailers that are killing the game. 

YouTube Begins Testing Shoppable Product Recommendations

YouTube is the latest social media platform to embrace s-commerce, the platform has shared.

The Role of Video in Today’s E-Commerce Marketplace

In order to gain and retain today’s customers (and the shopper of the future), retailers must innovate to embody the best of both the on- and offline shopping worlds—combining product tangibility with convenience, choice with detail, and personalisation with competitive prices.

Samuel Wood Podcast
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