The popularity of mobile eCommerce is on the rise. According to PayPal’s 2021 eCommerce Index, a massive 82% of Australians are now shopping on mobile devices. Google searches are also predominantly happening on mobile, prompting Google to switch to mobile-first indexing; meaning it now ranks websites based on their mobile versions index rather than the desktop versions.
In the months following the peak of the pandemic, online groceries have skyrocketed in popularity. We sat down with Lynn Ormiston, Commercial and Digital Innovation Manager at Naturally Good, to discuss the increase in online food sales and why retailers should pay attention to consumer changes.
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.