TikTok
TikTok Shuts Down Creator Fund, Introduces Creativity Program Monetisation
TikTok is shutting down its $1 billion creator fund monetisation program in favour of a refreshed model that the social media giant says will pay out up to 20 times more than the old creator fund.
Do or Die – Why retailers must join TikTok’s content commerce revolution
Nick Morgan, CEO and Founder of Vudoo on why retailers must join TikTok’s content commerce revolution or get left behind.
TikTok Shop expands ecommerce offerings with in-app checkout trials
TikTok’s audience of over 1 billion active users may soon be able to buy viral products without leaving the app.
TikTok tidal wave eyes new e-commerce landfall
Social media platform TikTok has come a long way in recent years, transforming from the internet’s go-to source of awkwardly choreographed dance videos to the homepage of the internet for many of the world’s population.
Ticket to Success: Lessons from the News Renaissance
There was once a belief held in respect to media and journalism that ‘traditional’ news was a doomed product and that ‘nobody would ever pay for digital news subscriptions’, with the increasing advancements in technology and an ageing population widely considered as a type of death knell for the future of news ever-looming on the horizon.
TikTok, Social Commerce, Brand Collective: Q&A with Matthew Iozzi
Social commerce has taken to new heights in recent years and it shows no signs of slowing down. We sat down with Matthew Iozzi, the Head of Marketing of Superdry ANZ and Group PR Manager at Superdry, Elwood, Mossimo and Volley, to chat about the changes in consumer perceptions of social commerce, his inspiration and retailers that are killing the game.
Cya Millennials, It’s All About Gen Z
It's time to say goodbye to Millennials as the Next Gen Shopper - say hello to Gen Z. This new type of digitally-native shopper may have many similar qualities to its predecessor, but there are some major differences that retailers need to identify if they wish to connect with them.
S-Commerce and the ‘Storeless’ Future | Q&A with Smartly.io
Social commerce has exploded in popularity over the last six months, with retailers using the social space to appeal to a new audience and take advantage of the online retail boom. We spoke to Kevin Huang, the Vice President APAC at Smartly.io, to examine the changing consumer behaviour, responses to s-commerce and how it will impact retailers in an uncertain future.
Four Ways to Get the Most Out of TikTok Advertising
If you've scrolled any platform online in the last six months, you'll understand the power of social media and the influence it has over the next generation of shoppers. Power Retail spoke to a wide range of e-commerce and social media experts to create an engaging and successful TikTok campaign.
Next Gen Social Media: How To Integrate Them Into Your Next Marketing Strategy
Every couple of years, there are new social media platforms that trickle into the mainstream. From MySpace to Facebook, to Instagram and TikTok, there's a neverending cycle of changing demographics.
Mys Tyler Launches Innovative AI Stylist Feature
Fashion Startup Mys Tyler has unveiled its new generative AI feature. We spoke to founder and CEO Sarah Neill to find out more.
BNPL Legislation Delayed
BNPL industry regulations will not be brought into law this calendar year as the government delays the process into 2024.
Alice McCall Faces Scrutiny for SHEIN Partnership
Aussie designer Alice McCall has made her comeback with a new collection and an unlikely collaborator which has been met with scrutiny from fans and critics alike.
Solving the Major Challenges Faced in Omni-channel Retail
The omni-channel experience introduces new challenges. Retailers need to focus on three critical optimisations to ensure a frictionless customer experience.
Key Takeaways from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands
We identified three key strategies for retailers to meet — and exceed — shopper expectations going into peak season from BigCommerce’s 2023 Customer Experience Report: What Online Shoppers Want from Brands.
The Rise of Delivery Choices – What consumers want and how to exceed their expectations
HUBBED compiles three valuable insights on consumer preferences and expectations on their post purchase parcel delivery experience from its recent report, The Rise of Delivery Choices.
