Rebranding is just as important in today's e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own company's image.
Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.
Email marketing shouldn't be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday campaigns will prove fruitful.
The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.
Power Retail’s highly anticipated All Star Bash 2024 and the accompanying exclusive Outlook lunch event are just weeks away, and to further add to the excitement, Power Retail is thrilled to announce a partnership with Team Global Express.
Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for advertisers and brands to reach potential customers.