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tink taylor

Taking the Customer Experience (CX) to the Next Level With Omnichannel

Tink Taylor looks at the omnichannel retail sphere, and how cross-channel marketing can help brands improve their overall customer experience strategy.

By |March 28, 2019|Categories: Sponsored Post|Tags: , , , , |0 Comments

The Real Deal in the Digital World: The Art of Rebranding

Rebranding is just as important in today's e-commerce climate as it has been in bricks-and-mortar retail over the last century. Tink Taylor from dotdigital looks at the rebranding process, detailing how he modernised his own company's image.

By |February 28, 2019|Categories: Sponsored Post|Tags: , , , , , |0 Comments

Is Email Over? dotdigital Talks Marketing and what Retailers are Getting Wrong

Despite all talk focusing on 'the next big thing', email is still central to everything we do. Are retailers failing to get the basics rights and missing out?

Digital Marketing Trends to Watch out for in 2019

With 2019 facing an onslaught of innovative advances in technology, the impact it will have on marketing will no doubt be drastic.

Cultivate an Emotional Connection to Drive Consumer Loyalty

Loyal customers are the most beneficial brand advocates a company could ask for. Here, Tink Taylor from dotmailer looks at how retailers can drive loyalty by building an emotional connection with their consumers.

3 Tips For Nurturing Customers Beyond the Holiday Season

Email marketing shouldn't be a last ditch effort to attract more sales in the lead up to the busy holiday period. If you want to make the most of your email strategy, pre and post-holiday campaigns will prove fruitful.

How SMS Can Help Deliver a Rich Omnichannel Customer Experience

The digital diversification of a customer's purchase journey has made it more important than ever for retailers to implement a successful cross-channel marketing strategy. Tink Taylor looks at the role SMS marketing can play in this.

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