Zara Lets Shoppers Get Phygital with ‘Store Mode’

Are you a fan of phygital retail? Zara is hoping to take the trend one step further with the launch of its new experiential multichannel service - Store Mode.

By |July 15, 2021|Categories: News|Tags: , , , , , , |0 Comments

Zara and Adidas: Which Brand is Better at Converting Users into Active Customers?

Hitwise Australia’s global report, ‘Buyers vs. Browsers reveals how some of the world’s biggest brands compare when it comes to attracting and converting online shoppers.

By |February 26, 2019|Categories: News|Tags: , , , |0 Comments

Zara’s Parent Company Attributes Strong Growth to Online Strategy

Spanish retailer, Zara has recorded strong first half results as its parent company, Inditex reported a three percent increase in net profits for the last six months.

By |September 14, 2018|Categories: News|Tags: , , , , , |0 Comments

Australian Fashion Retailers Spend Big to Compete With

On March 14, Zara officially launched its Australian online store. In a bid to keep up with the Spanish fast-fashion retailer, big names in the Aussie online fashion scene started dropping piles of cash into paid search advertising.

By |May 1, 2018|Categories: News|Tags: , , , , , |0 Comments
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