Target to Acquire 1.5 Million Customers with New Partnership

One year after Wesfarmers acquired Catch for $230 million, it is now using the retailer’s technological advancement to help restore Target’s e-commerce offering. 

Target announced it would be closing between ten to 40 large-format stores, as well as its 52 Target Country stores. Some of the stores will be converted into Kmart stores. 

The partnership with Catch allows shoppers to purchase items from Target on the Catch platform, including men’s, women’s and kid’s clothing, as well as toys and homewares. 

“With millions of products already available on Catch, the addition of Target’s latest apparel, kids and baby ranges, as well as homewares, toys and everything in between, is just another great reason for shoppers to make Catch.com.au their online shopping destination,” said Peter Sauerbporn, the Managing Director of Catch in a statement. 

The partnership aims to further grow the department store’s digital presence and reach more customers across the country. 

“This Kmart Group initiative reflects Target’s vision of inspiring families to live better by making it easier for them to afford quality and style,” said Marina Joanou, the Managing Director of Target Australia in a statement. 

Catch has around 1.5 million active customers and has access to almost two million SKUs on its platform. 

“Catch is excited to welcome one of the country’s most iconic retailers, Target, to our online marketplace and offer our customers even greater choice and flexibility,” said Sauerborn. 

From July 6th, customers can expect to find Target products across the Catch platform.

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