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Bridging the Gap: How AR is Revolutionising Shopping Online

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By Published On: May 2, 20190 Comments

Rebecca Burrows, General Manager of Segment Development & Marketing at Australia Post tells us how new technology can help accelerate online shopping growth.

The future of online shopping just got a little easier, thanks to new research by Australia Post. By the year 2030, it’s predicted that one-in-two purchases will be made online, according to the study.

A survey of close to one thousand small and mid-sized Australian businesses found that 49 per cent can expect their online platforms to reach a level playing field with their bricks and mortar stores by 2030.

Australia Post’s General Manager of Segment Development & Marketing, Rebecca Burrows, noted that retailers have been evolving and finding new ways to target consumers. This comes as consumer habits significantly changing over the past few years, due to advances in technology.

“Trends such as Augmented Reality (AR) are bridging the gap between online and in-store shopping and AI driven personalisation and biometric payments, are all shaping the way we shop. Leading retailers are also embracing mobile commerce and voice-activated shopping,” she said.

 

It’s no surprise that AR and AI have been sitting at the forefront of technological advancement, with companies like IKEA and Zara using the technology to enhance its customer experience online.

Aside from AR and AI, other technologies are taking over online, revolutionising the way consumers shop. CEO and Co-Founder of the fashion-tech company, GlamCorner, Dean Jones, has hopes to revolutionise the way people see their wardrobe.

The introduction of Monthly Subscription Box service, GlamCorner provide a smarter and more sustainable alternative for those who shop online. “One of the most important initiatives we’ve implemented over the past 12 months has been in direct response to customer feedback. We’ve introduced a Monthly Subscription Box service, which gives our customers near-unlimited access to three pieces of designer clothing each month for formal occasions, workwear or everyday wear,” he said.

With the advancement of technology racing toward the e-commerce industry, retailers will have to evolve and find new ways to engage and encourage consumer reaction.

 

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