Is Temple & Webster taking aim at Bunnings with its new online platform - The Build? Temple & Webster is tackling the big names of renovation retail with the launch of its new online offering.
The new service moves the pureplay retailer into the $26 billion home improvement market. The platform allows shoppers who are renovating their homes to access DIY, renovation and home improvement products online.
Combining its pureplay branding and the increasing demand for home improvement, the new platform offers more than 20,000 products. The items include fixings for bathrooms, kitchens, outdoors and bedrooms, plus new additions such as flooring and tiling, landscaping, tools and building equipment.
The latter three options will be added in later months.
“Temple & Webster is all about making the world more beautiful, one room at a time,” said Mark Coulter, CEO of Temple & Webster. “Our mission is to help our customers live and work in more beautiful spaces, and so turning our attention to home improvement is a natural extension.
“Australia is a country of home renovators. We love our homes and we love making them more beautiful. The Build by Temple & Webster is aimed at making home improvement jobs, big or small, easier, cheaper and better.”
Coulter added that the venture is aimed at digital-first shoppers who want a more accessible way to renovate their homes.
“With more Australians shopping online than ever before, The Build by Temple & Webster meets the needs of today’s digital-first shopper who prefers the convenience and ease of renovating online rather than the traditional renovation process of driving from showroom to showroom to source projects,” he said.
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