Thankyou launches unconventional pop-up store

Thankyou has launched its first bricks and mortar store – a twelve-week Melbourne pop-up combining creative architecture with interactive events for an unconventional retail experience named The Inside Store.

The social enterprise which is best known for its range of personal and homecare lines available in supermarkets and in its own ecommerce store, has developed the space, designed to “be found, not seen” with minimal signage directing customers.

Located in Emporium in Melbourne CBD, it will house Thankyou’s latest product ranges, including their new and relaunched personal care and home care lines, and play host to a series of events in its gallery style seating area ranging from educational keynotes from the Thankyou founders to live podcast recordings.

Thankyou has also worked with Outland Denim to develop a limited edition apparel range, which currently comprises a series of Unisex tees labelled The Inside Collection available exclusively in store.

“For over a decade, Thankyou has been chasing a single idea — to be a sustainable social enterprise at a global scale, making an impact around the world. But to get there, we’ve had to reimagine everything; our products and how we make them, the way we structure our team and operations, and most of all, the way we think about the future of Thankyou and we imagined it,” says Daniel Flynn, who co-founded Thankyou with his business partner (now wife) Justine in 2008.

“This year, we’re launching Thankyou Reimagined, and creating a physical space from which to connect with our community felt like an essential stage in that journey. A standard shop wouldn’t have been the Thankyou way – this is an experimental space for education and connection, and we’re really looking forward to bringing it to life.”

Since its inception in 2008, Thankyou has operated on a strategic operational model that allowed them to operate all-for, channelling the organisational profits into projects that alleviate poverty in the world’s poorest communities – amounting to over $17.9 million given. The brand is also set to re-launch their ecommerce offering to support the core part of their business in July 2023.

The pop-up retail store is will be open from June 30th until September 24th.

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