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By Published On: August 14, 20180 Comments

THE ICONIC has set its sights on a new frontier, capitalising on the growing childrenswear market with the launch of its kids range today.

Aussie fashion retail marketplace THE ICONIC has today launched THE ICONIC Kids, expanding its offering and essentially covering all bases when it comes to disrupting the retail fashion landscape.

The children’ vertical include over 70 local and international kidswear brands. Big names include Cotton On Kids, Bardot Junior and Bonds, as well as the exclusive return of US retailer, GAP, to the Australian market. Curated assortments will span baby (0-2), kids (2-7) and teens (8-14) for boys, girls and unisex across clothing, shoes and accessories. Other favourites include adidas, Rock Your Baby, Huxbaby and Purebaby, as well collections exclusive to THE ICONIC; Kids J.Crew with Crewcuts and OUTFIT Kids.

Cotton On announced THE ICONIC as its first third-party wholesale partner earlier this year, launching Cotton On, Cotton On Body, Rubi, Typo and now Cotton On Kids.

“THE ICONIC exists to liberate our customers from the burdens of shopping, which is why we’re so thrilled to launch THE ICONIC Kids as we continue to create the retail experience of the future,” said Patrick Schmidt, CEO of THE ICONIC. “Our customers lead incredibly busy lives and shopping for kidswear in-store on a Saturday is undoubtedly the last thing they want to do with their free time.”

The kids range will no doubt appeal to time-poor parents, with orders delivered in line with THE ICONIC’s promise of as little as three hours in Sydney and next day for most other parts of Australia.

“THE ICONIC Kids is just another way we’re living up to our promise of creating the most seamless and inspiring shopping experience for our customers,” says Schmidt.

The local market for kidswear continues to grow with industry revenue anticipated to increase by 1.3 percent per year through 2020-21, to a value of $3.6 billion, supported by population growth and consumers increasingly willing to purchase children’s clothing online.

THE ICONIC launched in 2011 to Australia and New Zealand, stocking over 1,000 local and international brands, 60,000 products and 200 new arrivals daily. Along with THE ICONIC Kids, it has a Dedicated Premium Hub and THE ICONIC Sport for a broad fashion and sportswear assortment.

In 2017, THE ICONIC moved to a bigger fulfilment centre in response to increasing consumer demands and in preparation for its forecasted growth by 2020 and beyond. The company is confident it’s on the right path to reach its earlier goals of 2020 growth, as Schmidt told the media that he expects the company to make its maiden profit in 2018, projecting profits of $1 billion over the next three years.

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