Advertisement

The Importance of Competition and How to Stay Ahead of the Curve

Reading Time: < 1 minute
By Published On: July 24, 20190 Comments

For retailers, a thirst for knowledge is crucial in order to achieve above and beyond expectations. There are so many ways to stay on top of the game, it can be hard to know where to start.

Whether you’re after the latest trends or you’re analysing the ROI of your latest marketing strategy, keeping up with the competition is a key tool to staying on top of the game.

We’re proud to introduce the Retailer Performance Scorecard – dashboard developed by Power Retail which ranks the performance of 200 Aussie online retailers, based on more than 30 metrics.

Building on the methodology developed to drive Power Retail’s annual Top 100 Online Retailers ranking, the RPI is updated weekly, offering Switched ON Members the ability to compare and contrast the performance of their business with their competitors and the broader online retail industry.

“We collect information about fulfilment, site features, site performance and we use those metrics we collect to help build our scores and rank our Top 100,” explained Dave Fear, Power Retail’s Head of Analytics.

“What we can do now with that data is we can track trends, and we can actually track the difference between people who are in the Top 100 and people are not in the Top 100 and we can use that to highlight certain site features and fulfilment options that help paint a picture of what a successful retailer looks like,”  Mr Fear continued.

For further information about the Retailer Performance Scorecard and it’s capabilities, tune in the to Power Retail Podcast below.

For further information about the Retailer Performance Scorecard and its capabilities, tune in to the Power Retail Podcast below or visit www.powerretail.com.au/switched-on

About the Author: Power Retail

Share this story!

Advertisement
Advertisement
Advertisement
Advertisement