Since 2015, ASOS has been reducing its carbon emissions as part of its Carbon 2020 strategy.
The strategy, which has operated since 2015, reached its goal of reducing its ‘energy consumption, and delivery and packaging emissions’. At the same time, the retailer aims to increase its renewable energy usage.
“When people hear ‘ASOS’ we want them to think we’re a company that is leading the way when it comes to tackling climate change, and having a positive impact on the planet and the people on it,” explained Nick Beighton CEO of ASOS.
The strategy, Carbon 2020, ASOS grew from an AUD 2.80 billion-revenue business with 12.4million active customers to an AUD 5.30 billion business with 20.3 million active customers, resulting in an increase in total emissions.
“In 2015, I signed off a new carbon strategy, ‘Carbon 2020,’ which defined how ASOS, through the delivery of six big ambitions, planned to meet its goal to reduce carbon intensity – grams of carbon dioxide per customer order – every year until 2020,” Beighton said.
“Those ambitions focussed on reducing emissions relating to our customer deliveries and returns, order packaging, energy efficiency, reducing energy consumption, and switching to renewable energy sources. They were broad aims that helped us to define and focus our work on short-term goals. Five years on from the launch of Carbon 2020, we’re incredibly proud to have achieved everything we set out to – with a landmark reduction in carbon intensity per customer order of a staggering 30 percent since 2015, and consecutive reductions delivered every year since the strategy launched.”
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