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Threads Launches New Feature Exclusively in Australia

Reading Time: 2 mins
By Published On: November 28, 20231 Comment

Meta owned social network Threads is trialing a new tagging feature exclusive to Australian users. 

Earlier this month, Threads unveiled a new feature to help people find and join conversations that they care about. Meta founder and CEO Mark Zuckerberg announced the update via the platform that Threads is launching a feature exclusively in Australia that lets you tag topics on Threads to categorise your posts by interest or theme.

 Launched in July this year, Threads is a text-based social media app that enables users to post short updates, including text up to 500 characters; links; photos; and short videos, reminiscent of a pre-Musk Twitter. The platform quickly surpassed millions of users within hours of its launch and now boasts nearly 100 million monthly active users despite still not being available in Europe due to DMA Regulations.

While accessing the tag feature in a post requires you to use the hashtag key, it doesn’t function exactly like a hashtag does. The tag feature looks similar to a Facebook mention, while you tap on the hashtag icon or type the # symbol to bring up the tags menu, your post won’t display the hashtag symbol but rather the tag keyword highlighted in blue. When you start typing your tag, corresponding options will appear that users are discussing – or you can create your own tag. It shows how many posts are using the tag, with trending topics likely to be added to the platform soon. Like a hashtag, the tag is interactive – users can click into the tag to see related posts on the topic. Users are however limited to just one tag per post. 

This is the latest in a series of updates to the platform made this month, including a further move away from Instagram that allows users to delete their Threads account without also losing their Instagram account, an update that stops automatically sharing Threads posts with Facebook and Instagram, and it has added pinned posts. Instagram head Adam Mosseri has also confirmed that the platform is working on adding a DM feature.

Mark Zuckerberg wrote that the tags trial may be starting in Australia but has already got plans to launch in more countries. Threads noted that this is a limited test, and the platform will be closely following the feature and how users interact with it to  further improve the experience. 

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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One Comment

  1. Mountainman79 January 2, 2024 at 10:58 AM - Reply

    Hahaha a post about threads that doesn’t have a threads share option.

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