Too Good to Go Launches in Melbourne

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By Published On: March 14, 20240 Comments

The food waste-fighting app enables consumers to purchase food that's Too Good to Go to waste that would otherwise be landfill bound.

Started in 2016, Too Good To Go is a free mobile marketplace where retailers, restaurants, bakeries and cafes can sell their surplus food, preventing leftovers heading to landfill at closing time.

Already operating in 17 countries, with 90 million registered users and 155,000 active business partners, the Danish-born social impact company is already in the process of recruiting a strong local team ahead of its Melbourne launch.

Back in 2017, The Australian Federal Government committed to half its annual food waste by 2030. According to the Food and Agribusiness Growth Centre (FIAL), food waste is responsible for 3 percent of Australia’s annual carbon emissions, costing the Australian economy $36.6 billion. 70 percent of that is edible food. The National Food Waste Baseline reported that Australia produces around 7.6 million tonnes of food waste per year; equivalent to 312 kg per capita.

“We are a mission-driven company and are immensely excited about our upcoming launch in Australia,” says Ms Mette Lykke, CEO of Too Good To Go. “We dream of a planet with no food waste, and Australia plays a powerful, positive role in that vision. They have clear and ambitious goals. That’s why we are in the process of building a strong, talented local team, headquartered in Melbourne. We look forward to working closely with local retailers and the foodservice industry to help them make the most of their invaluable food.” 

Too Good to Go will launch in Melbourne and later expand throughout the rest of the country with the aim to help households and businesses across the country reduce food waste, thereby making a considerable positive impact on both the local economy and the environment.

“We need to work together, and rally around innovative ways to make the most of good food that is currently going to waste,” said Joost Rietveld, Country Director for Too Good To Go Australia. “Whether it is at the start or at the end of the food supply chain, we have an opportunity to demonstrate to the rest of the world that the Sustainable Development Goals (SDGs) are attainable; especially when you embrace the determination and open-minded, positive spirit that Australians are renowned for.”

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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