Total Tools Launches Tradeswomen of the Year Awards

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By Published On: March 6, 20240 Comments

Total Tools and Tradeswomen Australia Group have teamed up ahead of IWD to present the first Total Tools X Trade Women Australia – Tradeswomen of the Year Awards.

Total Tools has partnered with Tradeswomen Australia Group To celebrate International Women’s Day this week on the 8th of March, to present the first Total Tools X Trade Women Australia – Tradeswomen of the Year Awards. 

This partnership aims to raise community awareness as well as educate and support women in the trades industry.

Tradeswomen Australia Group  (TWAG) is a not-for-profit organisation dedicated to gender equality and empowerment for all girls, women and non-binary people to access, participate and succeed in trades.

TWAG also want industries experiencing skilled trade shortages to fill their empty roles with this previously untapped workforce. Currently, only two percent of the Australian construction trades workforce are women,  a figure that has remained unchanged for over 25 years.

“In the past women have been excluded from lucrative trades jobs through historic gender discrimination barriers, a lack of promotion of trades at the school level, and in some cases, a lack of support or awareness by parents that a trade career is a great option for women,” reads the TWAG website. 

Total Tools and Trade Women Australia are putting out the call to nominate a tradeswoman who is amazing at her job for over $2000 in tools for the person who puts forward a nomination, and $2000 in tools for the winner.

Last week, the partnership saw the organisation host an educational pop up at Total Tools Brooklyn, VIC that featured demos from brand reps from Milwaukee, Kincrome & Unimig and TWAG apprenticeship officers onsite to encourage women to “have a go on some tools” and have a chat about careers in trades. 

Nominations can be made here:

About the Author: Rosalea Catterson

Rosalea is the Editor of Power Retail. With a keen interest in consumer behaviour and tech, she covers everything ecommerce and hosts the Power Retail Power Talks Podcast.

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