Two Million People Using Digital Capabilities to Improve Workplace Culture

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By Published On: March 4, 20190 Comments

Workplace by Facebook has announced it has reached its two million users’ milestone, with THE ICONIC and Spell & The Gypsy Collective among those using the service.

In a statement, Facebook revealed it now has two million paid users on its platform, which excludes any businesses using the free version of the app or educational and NGO customers on its Workplace for Good program.

Among those users is Spell & The Gypsy Collective. The Byron Bay-based fashion label spoke to Power Retail earlier in the year about how the business has used digital capabilities to better connect its 50 team members. In light of Workplace’s latest milestone, the brand has re-iterated how professional digital communication channels have created a more positive work environment across the entire business.

Spell & The Gypsy Collective says staying connected with its team via online tools has helped the brand increase its efficiency, leading to what PR Manager, Mel Carrero refers to as “heightened inclusiveness”.

“Throughout the history of Spell & The Gyspy Collective we have tested a range of collaboration tools and it wasn’t until testing Workplace by Facebook with our smaller marketing team,  that we found the tool for us,” Carrero says. “Implementing Workplace across our entire business has led to increased efficiency when communicating staff announcements, which is perfect for our business which comprises of a team working on different rosters. As a result, we are enjoying a heightened sense of inclusiveness as news is delivered to everyone all at once, without the clogging of inboxes with lengthy threads.”

HOYTS is another business that has recognised the value of an agile workplace.

“At HOYTS, we have over 3,000 employees spread across 50 cinema locations nationally, more than 80 percent of our workforce is between the ages of 16-24 and many are part-timers not connected by email. HOYTS deployed Workplace in order to support a culture of collaboration and connection. The change facilitated an opportunity for employees to learn more about their co-workers and created a forum to share new ideas and concepts,” says Jodi Paton, the director of people, performance and culture at HOYTS.

Will Easton, the vice president and managing director of Facebook Australia and New Zealand says he’s also excited to see how online-only brands like THE ICONIC are also using Workplace as a collaboration tool.

“Locally, we’re seeing super exciting examples of how Workplace is being rolled out by Australian companies across a range of sectors including financial services, education, retail and FMCG with brands such as NAB, Coca-Cola Amatil, NBN, The Iconic, ACU and Hoyts and Nestle. Many of these are adopting Workplace as it is an easy to use and simple, yet effective business collaboration tool,” he says.

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